While always unique to each product offered, all ADR media plans are assessed against a value based purchase model whereby each channels used is evaluated strictly according to the revenues it delivers.

Broadcast Television
Having placed Millions of dollars in specialized media over the last five years, ADR knows where, and how, to buy this unique medium to attain maximum cost efficiency and Return On Investment (ROI).

Internet Advertising
Once a hit ‘n miss testing ground for early adapters, the web is no longer optional. ADR uses its years of online marketing experience to craft dynamic customer acquisition campaigns. Employing cutting-edge strategies such as webmercials, keyword and search engine optimization, affiliate marketing programs and parked domain acquisitions, our marketing programs build site traffic and sales father and faster than has ever been possible before.

Direct Mail / Direct e-Mail
In a two year period alone, ADR personnel produced and mailed over 60 million profitable catalogs and direct mail pieces to in-house customer lists.  Additionally, we have successfully developed hundreds of other traditional and e-mail programs and elements.

Permission Marketing / After Marketing Programs
Utilizing both internally and externally sourced lists, every prospect, website visitor, and eventual customer is captured by ADR’s industry leading re-marketing programs.  In so doing, we attain the ability to cost effectively maintain an ongoing sales dialogue with past and present consumers without the expense of costly incremental mass media purchases.

Broadcast Radio
Where appropriate, this highly effective medium is used for frequency building and lead generation purposes.

Nontraditional Media (package & free standing inserts)
A unique strength of the ADR team is its extensive experience in identifying, creating and evaluating productive new channel opportunities to further promote our direct response offerings. Drawing on proprietary knowledge and longstanding relationships, ADR is able to utilize this media to achieve higher ROI and reduced competitive clutter for our campaigns.